Reports & Toolkits
Many of our projects are developed through collaboration with universities, cultural organisations, charities and communities. Alongside creating experiences, we often contribute to research, evaluation and knowledge exchange, helping to explore how play, story and technology can create meaningful experiences and generate social impact.
The Responsible AI Afterlives Workbook
A practical resource supporting cultural organisations considering the use of AI to ‘revive’ collections and engage visitors. It was produced in consultation with cultural professionals and is informed by a deep understanding of heritage work and responsibilities.
This resource is designed for:
Museums, galleries, libraries and archives who are, or might be, considering AI afterlife projects.
Curators, producers, educators and digital teams exploring new tools.
Technology companies and developers who want to better understand the values and priorities of heritage institutions.
Community partners and stakeholders curious about how AI afterlives might shape their stories and heritage.
A collaboration between Dr Jenny Kidd & Dr Bethan Jones from Cardiff University, Dr Eva Nieto McAvoy from Kings College London and Alison John from yello brick.
Traces | Olion
Traces | Olion was a site specific billingual experience and was a collaboration between the National Museum of Wales, Cardiff University and yello brick with the aim of looking at new methods of engagement for heritage sites. The partnership with Cardiff University enabled an understanding of the impact of the project through a study that examined the experience from the audience’s perspective.
Publications
Traces – Olion: Creating a Bilingual 'Subtlemob' for National Museum Wales (2019)
Authors: Sara Huws, Alison John and Jenny Kidd
Published in The Routledge International Handbook of New Digital Practices in Galleries, Libraries, Archives, Museums and Heritage Sites. pp. 441–450.
A reflection on the design, development and delivery of Traces / Olion, a bilingual site-specific storytelling experience created for St Fagans National Museum of History. The chapter explores digital heritage, audience engagement and the concept of the "subtlemob"
Evaluating the Affective Dimensions of Traces-Olion (2018)
Authors: Sara Huws, Alison John and Jenny Kidd
Presented at Digital Heritage International Congress, San Francisco.
This paper examines how visitors responded emotionally to Traces / Olion and explores methods for evaluating immersive and participatory heritage experiences.
Awe or Empathy, Fast or Slow? Articulating Impacts from Contrasting Mobile Experiences (2019)
Authors: Dafydd James, Graham Davies, Jenny Kidd and Alison John
Presented at Museums and the Web 2019.
A comparison of two mobile heritage experiences, exploring different approaches to storytelling, interpretation and audience engagement within museums and heritage sites.