Interactive Experiences

Audience members watch a large projected screen showing a close-up of a woman with glasses speaking during a live or hybrid event presentation.

We create interactive experiences that invite people to have agency - to explore, play, respond and feel.

Storytelling sits at the heart of our interactive work. We believe experiences are a powerful way to connect with existing audiences and invite new ones in - sparking curiosity, conversation and lasting relationships.

Our projects might be physical, digital or a blend of both, often combining elements of theatre, technology, games, film, visual art and social design to create immersive experiences.

We work with a range of organisations and partners to help them tell stories in ways that bring people closer to ideas, places and each other.

Yello Brick has over ten years of experience in experimentation and innovation. We work across several fields from creative marketing to digital-physical productions that combine technology, fragmented narratives and audience agency.

We can support projects at any stage, whether that's shaping a vision and strategy, facilitating research and development, or offering creative support and mentorship along the way.

We've worked with arts organisations, brands, public bodies and individuals to explore their stories, uncover new possibilities and connect with audiences through playful and creative approaches.

Extinct has been incredible, you’ve produced something engaging, thought provoking and most importantly fun! …..it’s been a joy and a pleasure to work with you and has produced such a brilliant outcome.
— RAMZI YOUSSEF, CREATIVE LEARNING PRODUCER, WALES MILLENNIUM CENTRE
 

Why this work matters

Interactive experiences create moments of connection that are felt, remembered and talked about.

They can:

  • Encourage deeper engagement with stories, places and ideas

  • Reach audiences in more personal and memorable ways

  • Support participation that feels meaningful rather than performative

  • Create shared experiences that linger beyond the event itself


Whether you’re looking to commission a new interactive project or explore how audiences might engage differently with your work, we can help shape an experience that fits your context and ambitions.


 

Selected Interactive Experiences