Interactive Experiences

Audience members watch a large projected screen showing a close-up of a woman with glasses speaking during a live or hybrid event presentation.

We create interactive experiences that invite people to have agency - to explore, play, respond and feel.

Storytelling sits at the heart of our interactive work. We believe experiences are a powerful way to connect with existing audiences and invite new ones in - sparking curiosity, conversation and lasting relationships.

Our projects might be physical, digital or a blend of both, often combining elements of theatre, technology, games, film, visual art and social design to create immersive experiences.

We work with a range of organisations and partners to help them tell stories in ways that bring people closer - to ideas, places and each other.

Yello brick have over ten years of experience in experimentation and innovation. We work across several fields from creative marketing to digital-physical productions that combine technology, fragmented narratives and audience agency. Our creative process allows us to get to the heart of what you want to achieve. We like to think of it as an expedition into the creative unknown.

Our consultation is a process of examining what you want to achieve and challenge you to think differently.

We can help at any stage of your project, whether that be setting the course and developing strategy for a project, facilitating R&D, evaluation or providing general support and mentorship. We’ve helped arts organisations, brands, public bodies and individuals to examine their story and engage with a more playful creative approach.

Whether you are starting a new project, examining the current or looking for ways to innovate in the way you connect with your audience. We can help.

Extinct has been incredible, you’ve produced something engaging, thought provoking and most importantly fun! …..it’s been a joy and a pleasure to work with you and has produced such a brilliant outcome.
— RAMZI YOUSSEF, CREATIVE LEARNING PRODUCER, WALES MILLENNIUM CENTRE
 

Why this work matters

Interactive experiences create moments of connection that are felt, remembered and talked about.

They can:

  • Encourage deeper engagement with stories, places and ideas

  • Reach audiences in more personal and memorable ways

  • Support participation that feels meaningful rather than performative

  • Create shared experiences that linger beyond the event itself


Whether you’re looking to commission a new interactive project or explore how audiences might engage differently with your work, we can help shape an experience that fits your context and ambitions.


 

Selected Interactive Experiences